Improve performance
Reviewing your strategy allows you to set precise objectives and implement concrete actions to improve your company's performance in terms of sales, profitability, customer satisfaction, etc.
Encourage innovation
Asking the right questions can encourage you to step out of your comfort zone and explore new ideas and new ways of doing things. This can help you stay innovative and differentiate yourself from your competitors.
Strengthen motivation and determination
Thinking about how your business works and its future allows you to set challenges and give yourself the means to meet them. This can strengthen your motivation and determination to succeed.